Face to Face

What Are You Noticing?

by Tony DiLeonardi

Often when I am presenting around the country to wealth advisers, I ask the audience if they have read one of several best-selling business related books.  Surprisingly, the response I typically get is, "no." 

These are not fringe, unpopular books I reference in my talks.  They are best-selling books by well-known authors that are being read by millions of people. They cover topics like leadership, branding, team-building and pursuing happiness and higher results.  They come from world class authors like Malcolm Gladwell, Og Mandino, Ken Blanchard or Tony Hsieh.

Instead, advisers tell me, they read things like the Wall Street Journal and Barron's. Both are great resources and I appreciate the advisers' desire to stay informed on the markets. But reading only those type of publications is like driving down the road looking only at your rear-view mirror.  It's dangerous, not very effective or fun for your business and the client relationships you are involved in.

I believe reading best-selling authors does three things for the wealth adviser:

1.  Helps create solutions to your everyday business challenges
2.  Keeps your practice relevant, modern and growing
3.  Keeps you informed and connected to your clients and prospects who are reading these authors

Recently I had the privilege to read an advanced copy of the The Noticer Returns by Andy Andrews.   It is awesome. And it's not his first piece of excellent work.

Hailed by the New York Times as a "modern-day Will Rogers who has quietly become one of the most influential people in America," Andy Andrews is an internationally known speaker and novelist whose combined works have sold millions of copies worldwide. He has been received at the White House and has spoken at the request of four different U.S. presidents.

Andy is the New York Times best-selling author of The Traveler's Gift, How Do You Kill 11 Million People?, and The Noticer.  He regularly speaks about the principles contained within his books to audiences all over the country.

Following the death of his parents, Andy ended up homeless within the span of a few years. The principles he discovered while reading over 200 biographies from the public library became the foundation of his career as a writer and speaker.

Andrews' New York Times best-selling book The Traveler's Gift: Seven Decisions that Determine Personal Success is an international sensation, remaining on the New York Times bestseller list for four and a half months and being translated into nearly 20 languages. Featured on ABC's Good Morning America as a book-of-the-month selection, The Traveler's Gift is the stunning story of one man's search for meaning and success in life by traveling back into time and conversing with seven historic individuals.

Very few advisers have heard of Andy, in my experience.  Part of the reason for this, I believe, is his best-selling books have appeared in several different genres - a problem for an author if people are looking to find him consistently.  That's one of the reasons I find him so valuable - he is different!

The other reason, and the reason you should consider his works, as well as others like him, is your clients are reading him and his message will help you grow your business.

What message? The Noticer Returns  provides incredibly simple answers to the seemingly most difficult problems you and your clients encounter on a daily basis. It answers the following:

* How do we begin to change the culture in which we live?

* What is the key to creating a life of value and success?

* What if what we think is the end... is only the beginning?

What Andy provides is a new perspective.  No matter what your business is like today, a new perspective will have a great impact on you and your practice.  Even though it seemingly has nothing to do with our business or the markets, it will help you NOTICE things in your life that you may not have seen before.  It may help you NOTICE things in your clients' lives that may make all the difference in your ability to serve them. You will be richer after the experience. And, it may be even a bit more fun!