What Are You Noticing?
by Tony DiLeonardi
Often when I am presenting around the country to wealth
advisers, I ask the audience if they have read one of several
best-selling business related books. Surprisingly, the
response I typically get is, "no."
These are not fringe, unpopular books I reference in my
talks. They are best-selling books by well-known authors that
are being read by millions of people. They cover topics like
leadership, branding, team-building and pursuing happiness and
higher results. They come from world class authors like
Malcolm Gladwell, Og Mandino, Ken Blanchard or Tony Hsieh.
Instead, advisers tell me, they read things like the Wall Street Journal and
Barron's. Both are
great resources and I appreciate the advisers' desire to stay
informed on the markets. But reading only those type of
publications is like driving down the road looking only at your
rear-view mirror. It's dangerous, not very effective or fun
for your business and the client relationships you are involved
I believe reading best-selling authors does three things for the
1. Helps create solutions to your everyday business
2. Keeps your practice relevant, modern and growing
3. Keeps you informed and connected to your clients and
prospects who are reading these authors
Recently I had the privilege to read an advanced copy of the
Returns by Andy Andrews. It is awesome. And it's
not his first piece of excellent work.
Hailed by the New
York Times as a "modern-day Will Rogers who has quietly
become one of the most influential people in America," Andy Andrews
is an internationally known speaker and novelist whose combined
works have sold millions of copies worldwide. He has been received
at the White House and has spoken at the request of four different
Andy is the New York
Times best-selling author of The Traveler's Gift,
How Do You Kill 11
Million People?, and The Noticer. He
regularly speaks about the principles contained within his books to
audiences all over the country.
Following the death of his parents, Andy ended up homeless
within the span of a few years. The principles he discovered while
reading over 200 biographies from the public library became the
foundation of his career as a writer and speaker.
Andrews' New York
Times best-selling book The Traveler's Gift: Seven
Decisions that Determine Personal Success is
an international sensation, remaining on the New York Times
bestseller list for four and a half months and being translated
into nearly 20 languages. Featured on ABC's Good Morning
America as a book-of-the-month selection, The Traveler's Gift is
the stunning story of one man's search for meaning and success in
life by traveling back into time and conversing with seven historic
Very few advisers have heard of Andy, in my experience.
Part of the reason for this, I believe, is his best-selling books
have appeared in several different genres - a problem for an author
if people are looking to find him consistently. That's one of
the reasons I find him so valuable - he is different!
The other reason, and the reason you should consider his works,
as well as others like him, is your clients are reading him and his
message will help you grow your business.
What message? The
Noticer Returns provides incredibly simple answers to
the seemingly most difficult problems you and your clients
encounter on a daily basis. It answers the following:
* How do we begin to change the culture in which we live?
* What is the key to creating a life of value and success?
* What if what we think is the end... is only the beginning?
What Andy provides is a new perspective. No matter what
your business is like today, a new perspective will have a great
impact on you and your practice. Even though it seemingly has
nothing to do with our business or the markets, it will help you
NOTICE things in your life that you may not have seen before.
It may help you NOTICE things in your clients' lives that may make
all the difference in your ability to serve them. You will be
richer after the experience. And, it may be even a bit more