So...What is Connection?
by Kristan Wojnar
Connection has a deep impact on our relationships. If true
emotional connection is present in our relationships, you
experience great energy, empathy and affirmation. However,
when connection is absent from our relationships, how do we
feel? We become drained, feel defeated or
sometimes even paranoid. Have you ever experienced these
feelings with a client or prospect? I'm sure you'd agree,
it's not a good feeling. The concept of true emotional
connection applies to our personal lives of course and certainly to
advisor/client relationships as well.
If you think about all of your clients, you can put them into
two categories: those that truly energize you, and those that drain
you and may be a chore to deal with. It is the latter group
where you need to start asking yourself the tough questions so you
can re-connect with those clients before it's too late.